New Advertising Norms for Educational Institutions

As admission season approaches, educational institutions will begin advertising their offerings such as placements, infrastructure, and pedagogy. According to a #KPMG report, India’s online test preparation market is expected to reach $3.96 billion by 2025, with non-governmental exams accounting for 95% of the revenues in 2024.
To ensure fairness in promotional activities, the Advertising Standards Council of India (#ASCI) has recently introduced new norms for educational institutions. These include matching the font size of disclaimers with the size of claims, providing the full name and publication date for competitive rankings, and substantiating any guarantees made.
Furthermore, #student testimonials must be from individuals who have completed relevant programs, exams, or subjects, and advertisements stating the number of students placed must also disclose the total number of students in the class.

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